Digital Marketing

22 Aug, 2025

From Niche to Nation: How Micro-Influencers are Driving Sales in Nigeria

By Emediong Udoh

Forget the era of celebrities and mega-influencers. In Nigeria's vibrant digital market, a new, more powerful force is at play: the micro-influencer.

Digital Marketing

17 Aug, 2025

The Storytelling Advantage: How Nigerian Brands Can Build Unforgettable Connections

By Nora Bisong

This topic taps into the importance of authentic, purpose-driven narratives. It features examples of Nigerian brands that have successfully used storytelling to build trust and loyalty.

Social Media Marketing

07 Jul, 2025

The AI Social Marketing Playbook for Nigerian SMEs

By Emediong Udoh

In Nigeria's dynamic digital landscape, social media has become an essential battleground for small and medium-sized enterprises (SMEs).